Willpower Is a Myth: What Actually Drives Consistent Behavior
Research shows self-control isn't about resisting temptation. Discover the real drivers of consistency and why willpower-based strategies backfire.

Founder & CEO
Aswini Krishna is the Founder & CEO of Beyond Time, an AI-powered time mastery platform that goes beyond traditional productivity apps to help people design distraction-free lives. With a background in enterprise technology at IBM (specializing in BMC Remedy) and experience as a Director at Hyperleap AI, Aswini combines technical depth with a passion for human-centered design. As a mother of two, she understands the daily challenges of managing competing priorities. Beyond Time was born from watching talented people struggle with time—and believing technology could help them live more intentionally. Aswini writes about time mastery, goal-setting, habit science, and building products that make a difference.
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